José Parra-Moyano is an Assistant Professor at the Digitalization Department of the Copenhagen Business School. As an economist trained in statistical methods, he is an expert in the application of technology in business, and has several academic publications on this topic. Besides that, José has been appointed as Global Shaper by the World Economic Forum, is a Research Fellow at the Blockchain Centre of the University College in London, and has been listed as a Forbes 30 UNDER 30. José gives courses about business analytics and fintech in different universities at master and MBA level, and advises companies in the development of their strategies and in the integration of technology into their business.